Personalised career pathways and better job matching
Founded by Emin Caliskan
Cybersecurity expert with proven EdTech success
$30-47 Billion Market
Targeting established audience of 100,000 followers
The confluence of Artificial Intelligence (AI) and a rapidly evolving job market presents an unprecedented challenge and a significant opportunity for career navigation.
CareerNexus.ai is poised to address this critical need by offering an AIpowered platform designed to guide professionals through the complexities of career development in the AI era.
Founded by Emin Caliskan, a recognised cybersecurity and tech expert with a proven track record in career coaching and EdTech entrepreneurship, CareerNexus.ai leverages his extensive experience.
This includes the success of Peak Cyber Institute and a methodology called Cyber Transform that has demonstrably helped over 1,500 professionals achieve six-figure careers and generated over $1M in revenue.
The platform will differentiate itself through a unique AI-driven, personalised solution, answering three simple questions for career professionals:
What do you want to achieve?
What skills do you bring to the table?
What does the market really need right now?
This unique intersection helps people find their "true north in career happiness," providing tailored career pathing, skill gap analysis, and continuous learning recommendations. Emerge Capital identifies such AI-powered career coaches, touching every step of the user journey, as "the next unicorn in this space".
The global career navigation market is valued between $30-47 billion, with the career education counselling segment expected to reach $2.86 billion in 2025 (CAGR of 7.5%). The global EdTech market is projected to reach $348.4 billion by 2030, and the AI in Learning and Development market is expected to hit $97 billion by 2034. The HR Tech market is forecast to reach $84.7 billion by 2032.
CareerNexus.ai aims to capture a significant share by initially targeting an established audience of nearly 100,000 YouTube subscribers and other followers, providing a low-cost initial user base. The business model is primarily SaaS-based, starting with a freemium model and tiered subscriptions, an approach investors and venture capitalists view favourably for rapid user acquisition.
This document outlines the investment case for CareerNexus.ai.
We are seeking pre-seed/seed funding to finalise product development, scale marketing efforts, and expand the team.
The venture aligns strongly with investors like Emerge Capital, who focus on the future of work and learning, AI-driven solutions, and democratising access to opportunity.
The Problem: Career Uncertainty and the Need for Effective Navigation
Rapid Job Market Transformation
The modern professional landscape is undergoing a seismic shift, largely driven by the accelerating integration of AI. This transformation creates significant career uncertainty and a pressing need for new navigation tools.
Outdated Navigation Methods
Traditional career guidance systems are failing to keep pace with the rapidly evolving job market, leaving professionals without effective tools to plan their futures.
Skills Gap Widening
As AI transforms industries, the gap between current skills and market demands continues to grow, requiring new approaches to career development.
The AI Disruption of the Job Market & Shifting Skill Demands
85M
Jobs Displaced
Projected AI displacement by 2026
97M
New Roles Created
New positions emerging from AI integration
12M
Career Transitions
US occupational shifts by 2030 (McKinsey)
68%
Skills Change
Projected skill shift acceleration due to generative AI
AI is fundamentally altering job roles, required skill sets, and career trajectories. Projections indicate AI could displace 85 million jobs by 2026, while creating 97 million new roles. McKinsey estimates AI will lead to approximately 12 million occupational transitions by 2030 in the US alone. Skills are projected to change by 50% by 2030 compared to 2016, with generative AI accelerating this change to 68%. This rapid pace of change leaves many professionals unprepared.
As Emerge Capital notes, career navigation has remained largely unchanged, relying on personal networks and static job boards; AI is now enabling personalised career pathways and better job matching.
The Critical Need for Career Guidance and Development
Traditional Education
Static skills that quickly become outdated
Skills Gap Emergence
Growing disconnect between training and market needs
AI Acceleration
Rapid transformation of required workplace skills
Continuous Learning Need
Necessity for ongoing reskilling and upskilling
The skills required to thrive in this new AI-driven economy are evolving faster than traditional systems can adapt. There is a growing "skills gap", necessitating continuous learning and reskilling.
Various research highlights that tools haven't worked proactively to help workers assess their career paths or notify them of automation risks. Traditional career guidance methods are ill-equipped for the dynamic and personalised needs of professionals today. There's a growing demand for platforms that offer personalised, data-driven insights and scalable coaching.
Emerge Capital explicitly states "the next unicorn in this space will be AI-powered career coaches which touch upon every step of the user journey". Professionals need a dynamic, intelligent system to effectively navigate their careers, anticipate future needs, and receive ongoing support.
Inadequacy of Traditional Career Guidance
Static Information
Traditional career guidance relies on outdated information that fails to account for rapidly evolving job markets and skill requirements.
Generic advice not tailored to individuals
Infrequent, expensive consultations
Lack of real-time insights
Accessibility Barriers
Expert career coaching remains inaccessible to most professionals due to prohibitive costs.
Premium rates ($5,000-$15,000)
Limited scalability
Inconsistent quality
Misaligned Focus
Traditional guidance often focuses on skills and experiences rather than passions and interests.
Suboptimal recommendations
Failure to account for personal aspirations
Limited future-focused insights
The Solution: CareerNexus.ai
Navigate
AI-powered career pathing and guidance
Find
Discover better roles aligned with skills and passions
Thrive
Continuous development and career wellness
CareerNexus.ai is a comprehensive, AI-driven platform designed to empower professionals to proactively navigate and thrive in their careers by focusing on finding better roles and providing expert guidance.
It integrates personalised guidance, skill development pathways, and career wellness tools, acting as an intelligent co-pilot for lifelong career management, addressing calls for solutions that cover every step of the user journey.
Platform Vision & Core Value Proposition
Personalise Career Journeys
Tailored roadmaps based on unique skills and aspirations
Bridge Skills Gap
Connect users with relevant opportunities and learning resources
Enhance Career Resilience
Equip users with tools to adapt and identify new opportunities
Enable Proactive Navigation
Anticipate market changes and guide career decisions
The vision for CareerNexus.ai is to democratise access to expert-level career guidance, leveraging AI to provide personalised, actionable, and continuous support. The platform aims to be the "AI-powered career coach" Emerge Capital envisions. The core value proposition lies in its ability to help individuals navigate their careers effectively:
Personalise Career Journeys for Better Role Discovery: Moving beyond generic advice, the platform will analyse an individual's unique skills, personal character traits, experience, aspirations, and learning style to create tailored career roadmaps. This aligns with Emerge's view that AI can offer personalised career pathways and match candidate characteristics to relevant careers.
Bridge the Skills Gap for Optimal Role Attainment: By identifying current and future skill requirements for desired roles, CareerNexus.ai will connect users with relevant job opportunities. If a skills gap exists, it provides guidance on targeted learning resources. This facilitates effective upskilling and reskilling to secure better roles.
Enhance Career Resilience Through Proactive Navigation: In an era of constant change, the platform will equip users with the tools and insights to adapt, identify new opportunities, and build sustainable careers.
This approach addresses the shortcomings of traditional career guidance by offering a scalable, data-driven, and always-on solution focused on career navigation.
Key Features & Functionality
AI-Powered Career Pathing & Goal Setting
Interactive career path exploration
Real-time labor market data integration
Future role evolution forecasting
Personalised Skill Gap Analysis & Learning
Comparison against target requirements
Curated learning resource recommendations
Structured learning journeys
Intelligent Resume & LinkedIn Optimisation
AI analysis and scoring
Actionable improvement recommendations
Tailored content suggestions
AI Mock Interview & Feedback Coach
Simulated job interviews
Real-time feedback
High willingness-to-pay segment
Continuous Career Wellness & Trend Monitoring
Industry trend insights
Personalised alerts
Soft skills development
Technology Stack
AI/ML
Natural Language Processing for analysis and machine learning for personalized recommendations
Cloud Infrastructure
Robust data infrastructure using AWS, Azure, or Google Cloud for scalability and reliability
API Integration
Leveraging advanced AI APIs like Google Gemini, OpenAI or Claude for enhanced capabilities
Intuitive UI/UX
User-friendly interface designed for seamless interaction and engagement
Unique Selling Proposition (USP)
Expert-Infused AI
Deep integration of proven career transformation methodologies and real-world expertise into the AI engine
AI Trained on Success Patterns
Algorithms trained on specific strategies and success patterns, ensuring practical, industry-validated guidance
Established Reputation
Emin Caliskan's reputation provides immediate trust and a built-in audience of nearly 100,000 followers
Synergistic Approach
Unique combination of high-tech AI capabilities with high-touch expert guidance at scale
Market Opportunity
The market for AI-driven career navigation and EdTech solutions is experiencing explosive growth. CareerNexus.ai is strategically positioned at the intersection of several large and rapidly expanding markets.
Global & Regional EdTech Market: Valued at $142.37 billion in 2023, projected to reach $348.41 billion by 2030 (CAGR 13.6%). Another forecast estimates growth by $170.8 billion from 2025-2029 (CAGR 15.9%). The UK EdTech market is projected to reach $31.15 billion by 2030.
AI in Learning & Development (L&D) and HR Tech Market: Global AI in L&D market expected to grow from $9.3 billion in 2024 to $97 billion by 2034 (CAGR 26.4%). The broader HR Technology market was $38.1 billion in 2023, projected to reach $84.7 billion by 2032 (CAGR 9.3%). AI usage in HR has doubled in the past year.
Career Navigation Market Specifics: The global career navigation market is valued between $30-47 billion. Emerge Capital notes the global workforce is 3.6 billion people, suggesting a massive market even at a low price point per year. They also point to the global career and education counselling market at c.$30bn and the global online recruitment platform market at $47bn.
Target Audience & Market Segmentation
Career Changers & Upskillers
Professionals transitioning into tech/cybersecurity or needing new AI-related skills to remain competitive in the evolving job market.
Recent Graduates & Early-Career Professionals
Individuals launching careers in a complex job market who need guidance to find their optimal path and develop relevant skills.
Mid-Career Professionals
Those adapting to AI-driven changes in their industry or seeking leadership roles through strategic career development.
Lifelong Learners
Individuals committed to continuous professional development who actively seek new skills and knowledge throughout their careers.
The initial B2C model can extend to B2B applications, serving corporations and educational institutions. Emerge Capital highlights the enterprise acceptance of AI coaching technology.
The space includes AI job tools (e.g., Careerflow.ai, tealhq.com), talent marketplaces (e.g., Gloat), online learning platforms (e.g., Coursera), and traditional coaches.
CareerNexus.ai's differentiation is the synergistic combination of advanced AI with validated, expert-driven methodologies. This "high-tech, high-touch" feel at scale, infused with the strategies of a recognised expert with an established audience, creates a strong competitive moat.
Founder & Team: Proven Expertise and Vision
Entrepreneurial Experience
Peak Cyber Institute (founded 2020); early founder of Capslock; founder of FeltSecure Education and Training Labs (9 years). He has built multiple 7-figure businesses from scratch.
Coaching & Mentoring Success
Supported over 1,500 professionals into six-figure tech/cybersecurity careers, with students at Amazon, Google, Deloitte. Generated over $1 million in sales from coaching solutions.
Thought Leadership & Audience
Author of "Cyber Transform"; YouTube Channel "Cyber Transform" with 100K subscribers; Udemy instructor with 20,000+ students.
Technical & Academic Expertise
20+ years in cybersecurity & AI; holds CISSP, GXPN, etc.; ongoing PhD; former instructor at Tallinn University of Technology; former member of NATO Cooperative Cyber Defence Center of Excellence.
CareerNexus.ai is spearheaded by Emin Caliskan, a globally recognised cybersecurity and tech expert, founder of Peak Cyber Institute, and creator of career development programs.
An advisory board and key hires (Lead AI/ML Engineer, Product Manager, Marketing Lead, Community Manager) are planned post-funding.
Product-Market Fit: Validating the Need and Solution
Success of Existing Ventures
Over 1,500 individuals assisted through Peak Cyber Institute
$1M+ in coaching solution sales demonstrating willingness to pay
Large YouTube audience (100K subscribers) signaling widespread need
Alignment with Market Trends
Rise of AI career tools indicating market acceptance
81% of organizations shifting to skills-based hiring
70% of employees feel they need development opportunities
Investors target AI for personalized learning at near-zero marginal cost
Early Adopter Strategy
Leverage existing audience for beta testing
Gather feedback from established community
Implement agile, iterative development approach
Rapid validation and improvement cycles
Strong product-market fit is evidenced by the success of existing ventures, alignment with market trends, and a strategic plan for early adopter feedback.
Go-to-Market Strategy: Acquiring Users and Scaling
Initial Target Market & Beachhead
Leverage nearly 100,000 YouTube subscribers, book readers, and past program participants interested in cybersecurity and tech careers. This provides a warm audience and lower initial CAC.
B2C Marketing & Sales Funnel
Comprehensive approach from awareness (content marketing, SEO, social media) through interest (webinars, demos) to evaluation (testimonials, comparisons) and conversion (clear CTAs, tiered subscriptions) to retention (continuous value, community).
Phased Growth Strategy
Four-phase approach:
Year 1 (Cybersecurity Focus),
Years 2-3 (Tech Sector Expansion),
Years 3-4 (White-Collar Professional Expansion),
Years 4-5 (Comprehensive Career Platform).
Freemium for User Growth
Targeting 50,000 free users in Year 1, scaling to 150,000+ by Year 2, and 1M+ by Year 5, potentially leading to 10M free users in Year 5-7 to achieve unicorn status (assuming 3% conversion to 300,000 paying users).
A robust GTM strategy will leverage existing assets and employ proven EdTech tactics. Potential B2B channels for future growth include corporate partnerships for upskilling/outplacement, educational collaborations, and government/workforce development agencies.
Business Model: Monetization, Pricing Strategy, and Key SaaS Metrics
Primary Revenue Stream: Tiered Subscription Model (SaaS)
Freemium: Basic features to drive adoption
Basic Tier ("Career Explorer"): Fundamental tools, limited analysis. ($9.99/month)
Pro Tier ("Career Mastery"): All premium features, unlimited mock interviews, expert Q&A, and advanced wellness modules. ($79.99 - $99.99/month)
Potential Ancillary Revenue Streams
Referral fees from career coaches
Employer partnerships for talent matching (B2B offering)
Affiliate revenue from learning platforms
Specialized workshops/bootcamps
Data-driven insights for employers
Key SaaS Metrics to Track
MRR, ARR
CAC, LTV (aiming for >3:1 LTV:CAC ratio)
Churn Rate, ARPU
Gross Margin
CAC Payback Period
Growth Rates
CareerNexus.ai will adopt a primarily SaaS subscription model. Pricing will be benchmarked against competitors like Careerflow.ai ($8.99/week to $23.99/month, or $172.99/year) and based on value.
Financial Projections: Forecasts, Assumptions, and Path to Profitability
Year 1: Users: 50k registered, 5k paying. Revenue: $1.25M. EBITDA: ($0.2M). Net Loss: ($0.25M).
Year 2: Users: 150k registered, 22.5k paying. Revenue: $8.175M. EBITDA: $2.996M. Net Profit: $2.496M.
Year 3: Users: 350k registered, 70k paying. Revenue: $30.4M. EBITDA: $15.652M. Net Profit: $13.152M.
Key Assumptions Driving Projections:
User Growth Rates: Initial growth from existing audience, then scaled digital marketing.
Subscription Pricing & Tier Adoption: Based on proposed tiers, with gradual shift to higher tiers.
CAC: Initially low, then rising but managed.
Churn Rate: Projected at 15-20% annually for B2C, with reduction efforts.
COGS: Primarily hosting, third-party APIs, support (15-20% of revenue).
Operating Expenses: S&M, R&D, G&A.
Path to Profitability & Key Milestones: Targeting EBITDA positivity by midto-late Year 2 and Net Profitability by end of Year 2/early Year 3.
The Investment Ask & Use of Funds
Product Development & AI Enhancement
30% ($225,000)
Core AI platform development
Feature implementation
Testing and optimization
Sales & Marketing
30% ($225,000)
Content creation
Digital marketing campaigns
User acquisition
Team Expansion
30% ($225,000)
AI/ML engineers
Product manager
Career domain experts
Operational Costs & Contingency
10% ($75,000)
Infrastructure
Legal/administrative
Unexpected expenses
CareerNexus.ai is seeking $750,000 in Pre-Seed/Seed funding.
Milestones to be Achieved with Funding (Next 12-18 Months):
Product: Launch fully-featured platform (Web & Mobile Beta) with all core AI modules and "Continuous Career Wellness" module.
Market & Traction: Acquire 50,000 registered users and 5,000 paying subscribers (or 10,000 free users as per Perplexity/Emerge freemium focus); achieve MRR of $100,000 - $150,000; validate B2C funnels (LTV:CAC >3:1); secure 2-3 B2B pilot programs.
Team & Operational: Hire Lead AI/ML Engineer, Product Manager; establish scalable processes.
Growth & Exit Opportunities
Long-Term Vision & Scalability
Continuous product innovation, international expansion, B2B market penetration, building a strong brand and community. Focusing on building a global category leader.
Future Funding Rounds
Series A (18-24 months post-Seed) to scale S&M, expand team, accelerate international entry. Series B and beyond for deeper market penetration and strategic acquisitions.
Large HR Technology Companies: LinkedIn (Microsoft), Workday, Oracle, SAP, ADP. The HR Tech M&A market is active.
Major EdTech Platforms: Coursera, Udemy, Chegg, 2U. EdTech valuations average 2x-3x TTM ARR, AI companies often command higher.
Big Tech Companies with AI Focus: Google, Microsoft, Amazon.
Private Equity Growth Investment.
Valuation Multiples: AI M&A deals show an average revenue multiple of 25.8x. Early-stage AI startups can see 10x-50x revenue, growth-stage 8x-20x. Cohere example: ~250x revenue multiple.
Initial Public Offering (IPO): Long-term potential if substantial scale and market leadership are achieved. Duolingo is an example. Target liquidity event in 5-7 year timeframe.
Alignment with Emerge Capital's Investment Thesis
Future of Work and Learning: Core mission aligns.
AI-Driven Solutions: AI is central. CareerNexus.ai fits Emerge's "Navigate" (AI for career decisions) and "Learn" (AI for personalised learning) themes.
Democratising Access to Opportunity: Core tenet embodied by making expert guidance accessible.
Pre-Seed and Seed Stage Focus: Aligns with funding ask.
Ambitious Founders & Global Leadership: Demonstrated by founder's track record and vision.
Emerge Capital also emphasizes that for B2C career navigation, "Interview" is an exciting entry point, and the ultimate winner will bundle all use cases into a one-stop shop, which aligns with CareerNexus.ai's comprehensive feature set and phased expansion. They also see value in capturing more of the value chain to increase LTV, such as focusing on long-term career progression.
Call to Action: Partner with CareerNexus.ai
CareerNexus.ai stands at the vanguard of a critical transformation, offering an intelligent, personalised solution to the profound career navigation challenges posed by the AI revolution.
Led by Emin Caliskan, a proven entrepreneur and expert in career transformation, our platform is uniquely positioned to empower millions. The convergence of a massive market need, a differentiated AI-driven product, and strong founding expertise presents a compelling investment opportunity.
We invite you to experience a preview of CareerNexus.ai's capabilities.
$750,000 in Pre-Seed/Seed funding to finalise product development, accelerate user acquisition, expand our core team, and revolutionise how individuals navigate their careers in the age of AI.
We are confident that with your partnership, CareerNexus.ai will not only empower millions to achieve their career aspirations but also deliver exceptional returns for our investors.
We would be delighted to discuss this opportunity further and schedule a meeting at your earliest convenience.